Collaboration with brand Hermès
Painted steel sheet
Production for 2 shops
1495, U-dong, Haeundae-gu, Busan, Korea
200, Gyesan-dong 2-ga, Jung-gu, Daegu, Korea
from November 2013 to February 2014
From philosophy of Hermes “serious but not serious”, the starting point is to show dynamic movements of sports that there is a strong relationship between sports and paper about tension by bending the paper. And it looks like handmade works like Hermes products, which is a good correlation between them. At the first time, the paper is flat but it has a volume by folding itself like this. The paper expresses the dynamic movement of the sports through the paper. I’d like to say about the two colors and an element about positive and negative because they make the design more energetic and dynamic. Lastly, the shapes and colors are played with a lighting to show the dynamic and the tension with a shadow.