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Collaboration with brand Hermès


Painted steel sheet


Production for 2 shops


In 2013


1495, U-dong, Haeundae-gu, Busan, Korea

200, Gyesan-dong 2-ga, Jung-gu, Daegu, Korea

from November 2013 to February 2014

From philosophy of Hermes “serious but not serious”, the starting point is to show dynamic movements of sports that there is a strong relationship between sports and paper about tension by bending the paper. And it looks like handmade works like Hermes products, which is a good correlation between them. At the first time, the paper is flat but it has a volume by folding itself like this. The paper expresses the dynamic movement of the sports through the paper. I’d like to say about the two colors and an element about positive and negative because they make the design more energetic and dynamic. Lastly, the shapes and colors are played with a lighting to show the dynamic and the tension with a shadow.

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